- To create the leading segment of the digital marketing campaign in the form of activation, which will provide unique experience unlike anything that has been seen in the event management industry in the region.
- To expose visitors to new and engaging experience by presenting information related to the site using AR technology.
- To create an appealing solution that will be in alignment with visitors of different cultures.
- To share experience with wider audience and attract them to visit and be associated with Just Out Manasija Festival
Just Out Manasija Festival wanted to harness the potential of new technologies and took the international visitors of the aforementioned Festival on a time travel, which not only happens live during the festival days, but also in the digital arena. The customized technology was created thanks to the magic of Homepage digital marketing agency, the engineering team of our company and Huawei company which helped us present our solution on the newest models of Huawei phones.
Manasija Augmented Reality app showed merging of the pieces of information from the real world together with computer-generated content.
The visitors who access the app on their phones scan the particular marker and they receive the additional information regarding various topics. Once you move closer the phone camera towards the marker the engaging content is triggered. In a matter of seconds, so many historically relevant information will appear on your phone through Augmented Reality technology.
Photo Implemented as Markerless Solution
The new photo that is taken receives additional graphic elements such as event hashtags, branded red and white buttons and frames on the screen. Two buttons for the markerless version show: either the selfie option for taking photos or a regular photo taking option where different light mode can be adjusted with or without flash.