Instagram is a world-famous app for posting ridiculously aesthetic pictures and promoting yourself, your lifestyle, or your brand to a wide audience. While some people use Instagram for personal needs, such as staying in touch with friends and family, posting pictures of their meals, travels, babies, and similar, others aim to become Instagram influencers. Brands and businesses are already familiar with Instagram advertising and the almost unlimited potential this app holds in terms of marketing.
However, when it comes to Instagram marketing (and other forms of digital marketing), there is such a thing as ad clutter or too many ads. According to Forbes statistics, an average person sees between 4,000 and 10,000 ads per day. Most of these ads are digital – an ad in the middle of a YouTube clip, embedded in your social media feeds, ads popping up left and right on the websites you visit. With such an abundance of advertising, it has become increasingly difficult for brands to push through and leave a lasting impression on their target audience.
Innovation in advertising is essential for staying ahead of the curve. You want your brand to stand out, be noticeable, and your audience to engage with what you’re offering. You don’t want them to just scroll past your ad without even registering it.
Enter AR Instagram marketing.