One of the main products that will lead the innovation of the fashion industry in augmented reality clothing is certainly the augmented reality fitting mirror. This product consists of a giant screen in front of the user with a camera which can track the users movements and allows them to try on literally an infinite amount of products, from hats, sunglasses, jeans, shoes, etc.
The AR fitting mirror is a product which can be used by fashion retailers by placing it in the store for the consumers to use and cut down the time they spend in the changing room whilst trying on various designs.
The AR fitting mirror can also be used by the producers of fashion products, where they can use it in their showroom to present new designs to clients!
So, the Augmented Reality Fitting Mirror is adaptable to both the B2C and B2B business model for the fashion industry!