Milena shares her impressions, ‘‘Start Alliance program is the eye-opener and gate-opener to international companies that are serious about expanding to the German market. This is my third time that I live and work in Berlin and not just because I speak the German language, I realized during this program that Germany is one of the most important markets in the world for AR and VR solutions, as well as artificial intelligence and Internet of Things. The reason why it is like that is because both German multinational companies and SMEs partner with startups that can help them harness digital transformation in their processes.
“With the Start Alliance, we created a unique program that brings innovations from new startups from the world’s most important startup hubs to Berlin and at the same time opens doors internationally to Berlin ideas,” says Dr. Stefan Franzke, CEO of Berlin Partner. “Over the period of two weeks, we deliberately brought together the founders with local industry specialists, for whom we’re providing insight from beyond the Berlin startup scene. For the participants, the stay in Berlin is another chance to get started internationally and to get established players from Germany interested in them. Ideally, this will lead to successful partnerships or the decision to open up a location in Berlin.”