An average consumer is surrounded by thousands of ads every single day. Billboard ads, TV commercials, radio jingles, social media posts, sponsored ads in the middle of their social network feed… When it comes to digital marketing (and especially traditional marketing), it is getting more and more difficult to leave an impact on the consumer.
In this day and age, no one has the mental capacity to pay attention to each ad that crosses their path. This oversaturation of marketing is the main reason why businesses and marketers are constantly reaching for new ideas and concepts to advertise their products and services. From organizing marketing events and experiences to incorporating new technologies that will impress the target audience – if it helps generate leads, it’s worth a try.
Recently, AR (and VR) has been on the rise when it comes to marketing. These technologies are still fresh and intriguing to many, and consumers are more than happy to engage with something they haven’t seen before.