Games bring entertainment and enrichment into our lives. The gamification market is one of the most rapidly developing sectors – it is expected to reach $38.42 million in value by 2026, almost four times as much as it was valued in 2020. The main reason for this aggressive expansion is the increase of the number of smartphones and mobile devices owned by the public.
Additionally, gamification systems can influence human behavior, increasing productivity and engagement, inducing innovation, curiosity, and positive emotions. Games are not used only for entertainment anymore – they are now an integral part of marketing, education, various types of training, tourism, and more.
So, what happens when a traditionally loved game like treasure hunt meets cutting-edge technology like augmented reality?
We’re not going to lie, the results are pretty incredible. But let’s start from the beginning.