On a quest for uniqueness, memorability, and creating an exciting experience for their consumers, more and more brands are incorporating technology into their marketing campaigns. Building apps and branded video games have almost become the norm as businesses seek innovative ways to connect with their target audience.
However, not everyone has the means or the patience for developing software as intricate and demanding as an app. Applications require resources, a team of developers, coordination, constant back-and-forth, tweaking, bug fixes, testing, and so much more. There are easier, more painless ways to get all the benefits of an app without any of the trouble – WebAR.