Virtual Reality is here to stay and in this article we reveal answers to the most frequent questions we get from potential clients, when we meet them in person and online.
What is Virtual Reality?
Virtual Reality (VR) is the full immersive 3D experience that the users receive with VR wearables. This computer generated environment is interacted by a person who either becomes part of this virtual world or is immersed within this environment and is capable of manipulating objects or performing a series of actions.
What types of mainstream head-mounted displays are available?
The most popular VR devices can be classified in two groups: the cardboard and the plastic ones. The advantage of cardboard VR devices, which are produced by Google predominantly, is that they can be more easily branded and customized. The plastic VR devices are Homido VR, Samsung VR Gear, Oculus Rift and HTC Vive.
Google Cardboard VR is affordable VR device that supports a variety of phones. The cardboard is customizable and can have the custom branding or printing on it.
Homido VR is a plastic VR headset supported by a range of phone types and brands.
Samsung VR Gear is adapted for specific Samsung Phones (e.g. Samsung Galaxy S6, Samsung Galaxy S6 Edge, Samsung Galaxy S6 Edge+, Samsung Galaxy Note 5, Samsung Galaxy S7, Samsung Galaxy S7 Edge. It is also estimated that all new models will be compatible with it). When the phone is docked into this device the Samsung VR Store opens.
Oculus Rift is the high performance VR device that has two built in HD screens. It features a number of custom made apps and games for the device and it requires a high-end PC to run.
HTC Vive is a High Performance VR device that has two built in HD screens. It works with special awareness sensors so as to turn a room into a 3D VR environment. Also, it features a number of custom-made apps and games for the device. HTC Vive requires a high-end PC to run.
If we want to buy VR gear, which one would you recommend?
It really depends on what you want to do, what the size of your target audience is and what budget you have.
The VR applications for Google Cardboard and Homido, can be developed for all mobile phone platforms and optimized in terms of content. The great advantage is that apps can be used by large number of people, and HMDs are at lower end in terms of cost. But if you need more control over content, and better quality of graphic you might opt for Samsung Gear VR, in which case you can invest in Samsung VR Gear and matching Samsung phone (on Android platform).
Oculus Rift and HTC Vive require dedicated PC platform, hence they come at a higher price tag. Still, they can support high quality graphics and offer greater means of control than HMDs intended for mobile platforms. VR applications can be made for PC platform which are dedicated to specific company use case and targeted at limited users, at present.
Should we wait until more people wear headsets?
Not really, because several companies have decided to include web-based Virtual Reality for that very reason: they do not want people to wait for VR headsets to disseminate or that people consume VR content on their mobile phones. Instead, web-based VR means that people can open the browser, click on the link and access VR content. In the end, many VR companies want to democratize VR experience and to enable it to as many people as possible, which also leads them to bigger market opportunities.
Our company wants to use VR mostly for events and trainings. Do we need to have more than one VR gear?
You can start small and then expand your head-mounted display ‘‘park’’. New York Times shipped thousands of Google cardboards to draw attention to one of their campaigns and to reach their readers directly in their households. However, you can choose to go for one particular brand and one item i.e. gear and then branch out.
In which industries is VR mostly applied?
Virtual Reality, like Augmented Reality, has been already applied in tourism, retail, real estate, education , healthcare, marketing, and many other verticals. The great argument in favour of VR is that both Fortune 500 brands and boutique companies that want to be on the frontier of innovation are using them.
Over the next 12-36 months, Virtual Reality solutions will become mainstream in all client-facing industries so as to provide stronger and more immersive experience. Goldman Sachs team indicated in their comprehensive VR/AR Report the size of each industry and the number of registered VR/AR users until now so it is worth checking out.
What is the estimated market size for VR worldwide?
Statista outlined the mutual size of the global augmented and virtual reality market size for the period 2016 – 2020. In 2016 it is 6.1 billion USD, in 2017 it is 13.9 billion USD. In 2020, the augmented and virtual reality market is expected to reach a market size of 143.3 billion U.S. dollars.
If we look at Chinese market alone, Bloomberg indicated that their VR market will be $8.5 billion. Since China is working hard to push low-cost model and plenty of their brands are shipping headsets, their gigantic companies may leapfrog the US giants. For example, the Ritech headset is selling over 100,000 units monthly for $20.
Another piece of statistics, worth considering is included in the report of Grand View Research, Inc. This company estimated that the global virtual reality (VR) market is expected to reach USD 48.5 billion by 2025.
How can our company differentiate thanks to VR?
There are plenty of ways that you company can stand out thanks to VR solutions. Certainly, Virtual Reality helps your potential clients engage with your product, service and content longer through the lens of VR (literally and virtually). Secondly, you can see if in your niche so far Virtual Reality has been applied (most probably it was) and how you feel about that.
Sometimes, you may get inspired by Virtual Reality solutions across different markets, geographies and industries and create something completely new that will leave both your loyal clients and competitors speechless. The first ones get speechless as they are proud of you and the second ones because they cannot keep up with your pace.
What factors should I bear in mind when I choose AR/VR company?
We have written in detail about making an informed choice in this article, which will enable you to avoid mistakes and decide much better which VR company to hire.
In a nutshell, you should consider and assess team’s experience, portfolio and a range of clients, business processes, international experience, and innovativeness. All these factors will help you decide with greater accuracy if the company you choose can really deliver.
Also, customer experience is so important. If you are treated equally before you become a client and afterwards when you are in a funnel or when you bought something, this indicates that the company truly cares about its clients. So often clients are forgotten or even neglected after they made a purchase and had a transaction with the company.
How do you estimate the price of the project?
There are several factors we take into account when we estimate the price of the project: the complexity of the solution and the amount of work required to generate computer graphics, animations, means of interaction and HMDs control. In case of 360 photo and video, it depends whether you will provide the material or filming and video editing has to be arranged.
Another factor that affects the rates of VR application development is how much VR team (including developers, marketers and project managers) charges for their time, quality and results. For instance, according to the website Think Mobiles: in North America (the US and Canada), you will be charged $40-$240 per hour when it comes to developers’ work. In Western Europe a programmer’s hour costs $40-$180, while in Eastern Europe it is $25-$70 and in India $5-$70.
Furthermore, we cannot emphasize enough how important it is that the client and VR development team create a specific VR documentation where both sides will be kept in the loop. The documentation usually includes the aim of the project, features, screenshots and references of aforementioned or existing projects and it is a comprehensive guideline of where the project is at any given moment.
How much background knowledge do we need to have as a client so as to communicate exactly what VR app we need?
The more you known what you want to achieve with this technology, the easier it gets to come up with the solution. What you should always bear in mind is that this technology is secondary, it is the people who use it and the result we all want to achieve that come first.
ARVRtech has the close interaction with its existing and future clients. In our business processes,we drive on our decades of expertise, so we can discuss particular client’s needs and offer solutions which can fit any budget. Please get in touch to find out more.
Image: Search Engine Land