Since virtual and augmented reality are making their way into almost every segment of our daily lives, it is only natural that they also trickle into marketing, an industry that nowadays heavily relies on digital media.
Digital marketing is defined as the type of marketing that employs electronic devices or any sort of digital content to get its message across. Virtual and augmented reality certainly fall into this category.
So, how can you utilize this perhaps still mysterious technology to your advantage? How can your project or your business benefit from something that is still new and developing?
The answer is easy: precisely those qualities of virtual reality – the fact that it is new and not fully explored – are what make it hot, trendy, and a real breath of fresh air in the midst of all those stale marketing tricks we’ve seen before.
Take a look at some simple, straightforward ways you can incorporate virtual and augmented reality into your marketing, and how this will boost your profits in record time.
1. Virtual Tours
One of the main ways this technology can help your business is by offering your customers the opportunity to embark on a virtual tour of your choosing. Do you have a store? A restaurant? Or perhaps a factory where your product is manufactured?
Thanks to the wonders of virtual reality, your customers can slip on a headset and be instantly transported into another world. Depending on the level of intricacy of the app, they can either take a look around the space and feel the atmosphere, or they might even be able to walk around and discover new things.
Virtual tours are a great way to introduce your spaces to customers who might not be able to visit them personally.
2. New Launch Hype
Say that you’ve been working on a new product. It has been in production for a while, and it is about to be released to the public. Classic advertising and marketing strategies are in place, but you might also want to consider using virtual reality.
By having your customers take a look at the product itself before the launch, or perhaps even test it out (see our next segment), you are generating buzz that will spread and garner attention.
And attention is definitely what you want when it comes to putting a new product out in the world.
3. Product Testing
Whether your product is new or not, it is always a good idea to allow the customer or client to test it out before they buy. That way they get a feel of how the product works, how it might look in their home or on their person and are more certain of and happier with their purchase, increasing the likelihood of them coming back to you for more. A win-win situation for all.
Product testing through virtual reality can be applied to a wide range of product types, from apparel and footwear to cars and other means of transportation, even to travel packages and real estate. Your customers will be grateful for the chance of trying out the product, and let’s face it – testing new things in virtual reality is just a fun experience for everyone.
4. Building Relationships
Through all of these ways of including virtual reality into your marketing campaigns, you are strengthening your relationships with your clients. This is especially true for the younger demographic. New technologies spark interest and wonder, and your customers will get an opportunity to learn more about your company and/or projects.
Through VR, you can easily demonstrate the way your business operates, the way your employees contribute to the common goal, and thus your customers can feel included in the entire process, becoming more emotionally invested in the end result.
Finally, there’s no one to say you can’t use VR simply for allowing your customer to have some fun. Take the example of McDonald’s and how they made it possible for kids to enjoy a VR game after a Happy Meal. The game neither offered new insight into their products or helped them learn more about the company – it was there purely for the entertainment of their youngest customers.
As such, it fulfilled its purpose of connecting the brand with fun times and encouraging kids to come back for more Happy Meals in the future.
If you want your marketing to benefit from using AR and VR then CONTACT US, and we’ll get the show on the road!