5 AR Instagram Games for Brand Marketing

2020-08-25T08:59:42+00:0025 August 2020|

Intro Instagram is a world-famous app for posting ridiculously aesthetic pictures and promoting yourself, your lifestyle, or your brand to a wide audience. While some people use Instagram for personal needs, such as staying in touch with friends and family, posting pictures of their meals, travels, babies, and similar, others [...]

Best WebAR Examples in 2020

2020-08-13T13:12:32+00:0013 August 2020|

WebAR On a quest for uniqueness, memorability, and creating an exciting experience for their consumers, more and more brands are incorporating technology into their marketing campaigns. Building apps and branded video games have almost become the norm as businesses seek innovative ways to connect with their target audience.  However, not [...]

4 Latest Benefits of Augmented Reality Marketing

2020-06-29T15:22:32+00:0029 June 2020|

Intro An average consumer is surrounded by thousands of ads every single day. Billboard ads, TV commercials, radio jingles, social media posts, sponsored ads in the middle of their social network feed… When it comes to digital marketing (and especially traditional marketing), it is getting more and more difficult to [...]

CONBOTS: CONnected through roBOTS

2020-06-09T12:49:41+00:009 June 2020|

CONnected through roBOTS: physically coupling humans to boost handwriting and music learning Funded under: H2020-EU.2.1.1. Grant agreement ID: 871803 Project Coordinator: UNIVERSITA CAMPUS BIO MEDICO DI ROMA   Project Summary Robots to promote physical communication during handwriting and music learning The EU-funded CONBOTS project will investigate a paradigm shift that [...]

Top 6 AR Commercial Applications

2020-01-16T13:35:40+00:009 October 2019|

INTRO In 2019, augmented reality (AR) is one of the most promising technologies. With all the major players in tech - Apple, Google and Facebook adding AR capabilities to their platforms, now is the time to start thinking about how AR can be helpful for your company, no matter your [...]

What do Top Tech Leaders Say about Augmented Reality?

2019-11-15T14:50:17+00:0010 November 2017|

Augmented Reality is more than a futuristic vision of Tom Cruise’s Minority Report or a daily hunt that players of Pokemon GO pursue. It is the very next tool for digital transformation that businesses around the world pursue and need to harness in their teams and operational capacities. Therefore [...]

Typical Questions about User Journey and Augmented Reality

2019-11-15T14:48:52+00:0016 October 2017|

Today let us analyze how Augmented Reality would affect the user journey across various verticals: in retail, in marketing and in product selection. As you already know, Augmented Reality enhances the physical environment you see by overlaying virtual elements and components.  Typically, for Augmented Reality those pieces of information [...]

What did Entropy Project Bring to Citizens and Consortium Partners?

2019-03-06T13:27:17+00:003 May 2017|

If we are to define Entropy project in one sentence, we will opt for ‘‘designing of innovative energy aware IT ecosystems so as to motivate end-users’ behavioural changes in terms of energy consumption.’’ The project was focused on energy efficient lifestyles in three domains: Internet of Things (IoT), Advanced [...]

Nail Your Business Game at Next Event with Treasure Hunt

2019-11-15T14:26:47+00:006 March 2017|

We love games indeed because they bring fun, intelligence and engagement into our lives and interactions. Therefore, it does not come to us as a surprise that the gamification market is exponentially growing. The 120-page insightful MarketsandMarkets forecast estimates that the gamification market will grow from USD 1.65 billion in 2015 to USD 11.10 [...]

How to Choose Augmented Reality Demos?

2019-03-06T12:25:30+00:0020 September 2016|

We see augmented reality at its best in the way how we interact and learn with our environment. The benefits of AR include rich and immersive user experience and the more personalized content that serves the particular needs of the user.  Moreover, augmented reality enhances the brand perception among [...]

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