In one of our previous texts we mentioned that ARVRtech management decided to take part in one of the most high-profile conference Augmented and Virtual Reality World (AWE) in Santa Clara, California which will bring thousands of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press.

We are counting down days as ARVRtech team prepares for AWE (Augmented World Expo). Our Founder and CTO Boris Pokric explains his vision about presenting our work and how he feels about sharing AWE Stage with Ralph Osterhout, CEO of ODG; Rikard Steiber, SVP of VR at HTC; Jim Marggraff, CEO of Eyefluence; Tom Furness from the Virtual World Society; Zoltan Istvan, Tranhumanist Party Leader and many more.

Boris Pokrić will talk about ImmersiveM – AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaignson the morning of June 2. During AWE conference you can visit ARVRtech’s booth, which will be located in Startup Alley, at table S5 and where you can test out technologies and solutions apart from ImmersiveM platform. The floor plan is available here.

ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilizing Artificial Intelligence (AI) and Machine Learning (ML). The platform provides a number of templates (or application basis) offering rich feature set which enables creation and running of AR/VR immersive campaigns on any smartphones, AR and VR HMDs. Integrated deployment infrastructure enables various add-ons to be used such as incentive systems, intelligent analytics, scoreboards, leaderbords and others.

As Boris emphasized, he is delighted to speak at AWE because he will present the latest solution that the innovative teams across different verticals and around the world can utilize.

In his words, ‘‘The core Artificial Intelligence (AI) and Machine Learning (ML) components of ImmersiveM help in structuring the campaign based on input data such as aims, budget, duration, target groups as well as other available data channels (BigData, OpenData and internal historical). The campaign structure include technology to be used (AR, VR), specific timings, templates to be used and combined, incentive mechanisms and other.

Once the suggestions of AI system are taken into account, suitable template is chosen, which at the time means among these following options: treasure hunt, AR photo, VR room, VR games, 360 image navigator, 360 video and greeting cards plus custom templates within AR/VR toolbox.’’

In his lecture Boris will share how applications are deployed on multiple platforms (smartphones, VR HMDs, AR HMDs, PCs). Thanks to AI powered advanced analytics and dynamic adaptation recommendations, the campaign progress can be tracked against the specified aims and goals.

We should trust organizers as they define AWE (Augmented World Expo) as the world’s largest conference and expo dedicated to AR (Augmented Reality) and VR (Virtual Reality). AWE happens for the 8th time in the US with 5,000 attendees and over 200 speakers in 5 speaker tracks.

‘‘AR and VR are bringing superpowers to the people and this year we are on a mission to highlight how to use these Superpowers to Change the World. This year’s conference and expo will showcase speakers, startups and organizations who are using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and promote sustainability in the world.’’

See you all in Santa Clara in a month and let yourself immerse into AWE with awesome speakers and ImmersiveM on top of it.