ARVRtech management takes part in one of the most high-profile conference Augmented and Virtual Reality World (AWE) in Santa Clara, California which will bring thousands of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press.

Our Founder and CTO Boris Pokric explains his vision about presenting ARVRtech’s breakthrough innovation and how AWE proceeds so far.

”AWE is definitely the place to be if you are the business that creates in Virtual and Augmented Reality space or you want to utilize benefits of it. On June 1st we had the opportunity to meet laureattes of Auggie Awards and the sentiment which filled the room is that AR and VR will become mainstream within several years. Right now clients of ARVRtech and other colleagues who are at AWE are the most innovative companies and very soon this technology will spread beyond early adopters.”

Boris Pokrić will talk about ImmersiveM – AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaigns on the morning of June 2 at 11:30-11:45.

During AWE conference you can visit ARVRtech’s booth, number 358, which will be located in Startup Alley, at table 358 and where you can test out technologies and solutions apart from ImmersiveM platform. The floor plan is available here.

ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilizing Artificial Intelligence (AI) and Machine Learning (ML). The platform provides a number of templates (or application basis) offering rich feature set which enables creation and running of AR/VR immersive campaigns on any smartphones, AR and VR HMDs. Integrated deployment infrastructure enables various add-ons to be used such as incentive systems, intelligent analytics, scoreboards, leaderbords and others.

As Boris emphasized, he is delighted to speak at AWE because he will present the latest solutions that the innovative teams across different verticals and around the world can utilize.

In his words, ‘‘The core Artificial Intelligence (AI) and Machine Learning (ML) components of ImmersiveM help in structuring the campaign based on input data such as aims, budget, duration, target groups as well as other available data channels (BigData, OpenData and internal historical). The campaign structure include technology to be used (AR, VR), specific timings, templates to be used and combined, incentive mechanisms and other.

Once the suggestions of AI system are taken into account, suitable template is chosen, which at the time means among these following options: treasure hunt, AR photo, VR room, VR games, 360 image navigator, 360 video and greeting cards plus custom templates within AR/VR toolbox.’’

In his lecture Boris will share how applications are deployed on multiple platforms (smartphones, VR HMDs, AR HMDs, PCs). Thanks to AI powered advanced analytics and dynamic adaptation recommendations, the campaign progress can be tracked against the specified aims and goals.

We should trust organizers as they define AWE (Augmented World Expo) as the world’s largest conference and expo dedicated to AR (Augmented Reality) and VR (Virtual Reality). AWE happens for the 8th time in the US with 5,000 attendees and over 200 speakers in 5 speaker tracks.

In case you miss Boris lecture in Santa Clara, you will be able to immerse yourself into AWE and our story via YouTube channel where all lectures are open to general public.