On December 2 and 3 several hundred PR professionals had the opportunity to exchange their expertise with their colleagues and international partners in Belgrade during the conference called PRilika.

DSOJ organized the traditionally well-accepted event called PRilika with the aim of showcasing the best international PR practice and setting new standards in public relations industry not only in Serbia, but also regionally.

In a partnership with Homepage marketing agency DunavNET i.e. arvrNET Group had the opportunity to present its Virtual and Augmented Reality solutions.

The award-winning VR Archery game, created specifically for the Just Out Manasija Festival of medieval culture and knighthood received incredibly warm reception and our stand was crowded at all times.

PR professionals reacted incredibly positive to the immersive experience of virtual reality and learned how augmented reality can be used in the world of public relations and journalism.

This was a chance for the creative and welcoming team of Homepage and DunavNET to decorate the stand in a creative way. Thus, apart from experiencing the 21st century technology with VR and AR, the visitors could try out the hand-made shiny armour and take photos with the lady warrior on the first day and the court lady on the second day.

Thanks to this experience, it got confirmed once again that the most innovative companies put passion in everything they do and always go an extra mile.

During the conference lectures, PR professionals had the chance to learn from Scott E. Fahlman, Professor of Computer Science at Carnegie Melon University; Arun Sudhaman, the President of Holmes Report; Milica Stefanović, Senior PR manager of Coca-Cola in Serbia, Montenegro and Macedonia; Teodora Migdalovici, the brand therpahist; Predrag Milicevic, Manager of Business Development and Marketing at National Internet Domains.

Below you can taste a bit of atmosphere during PRilika at our stand. We look forward to seeing you at some of our events and meetups soon.