A steady foundation is required in any business. In the world of technology the bar gets higher for companies to succeed. They need to innovate at rapid pace, deal with digital deluge of their users and have reliable server support.

Dave Coplin, Chief Envisioning Officer of Microsoft, has guided professional audience in key fields such as Cloud Computing, Privacy, Big and Open Data, Social Media, Open Government, Advertising and consumerism of IT.

Many questions arise in the era we live because we want to navigate through the azure waters of uncertainty. On one hand we can connect in unprecedented ways, while on the other hand we are at the risk of not doing meaningful and productive work since we expose ourselves constantly to the deluge of data, notifications and immediate gratification of social media metrics.

At arvrNET solutions, part of DunavNET company, we are witnessing first-hand how the industries of our clients evolve and how innovative solutions are deployed.

We created ARgenie on Microsoft Azure, an open-source cloud platform so as to benefit from its triple functionality: when we are developing apps on the cloud, upon deploying them and managing them on the cloud again. For the upcoming Technology for Marketing event in London we outlined all arvrNET solutions that we have created so far.

I obtained meaningful information from programmers in our team as we analyzed three models that are at disposal for big companies: IAAS (Infrastructure as a Service), PAAS (Platform as a Service) and SAAS (Software as a Service).

The first one – IAAS (Infrastructure as a Service) could be perceived as the initial phase in web development.

Companies, including ours, have decided not to rely entirely on their own data base and application servers. Instead they use the cloud solutions of Azure for three reasons. Such servers are more reliable, secure, and scalable than the ones available at our own data center. At the moment while we are developing Augmented and Virtual Relaity solutions, as well as IoT, we use a hybrid model where for some non-production features we use our servers, but otherwise prefer to use Microsoft’s brand.

Auto-scalability is another feature of Azure which means that in case the company’s server is hacked by more entities than expected, the service will get upgraded automatically and the company will be billed on demand. If the safety situation gets back to normal, the previously established billing method will be applied again.   

Furthermore, the data-driven world we live in is based on geo-redundancy: data gets copied at several locations such as the US, Ireland so in case of emergency it can be retrieved.

In an interview for Thinks 3 Dave Coplin has identified that ‘‘what’s happening with cloud is a natural progression of a broad range of technologies, but […] ultimately this leads us to more opportunities where ‘‘we can achieve with technology more in whatever we want. […] It’s not the technology itself that’s exciting, it’s what you do with it that makes the difference.’’

The second model that Azure enables for companies of various sizes, including ours is PAAS (Platform as a Service) which is a step further in comparison to IAAS: not only are servers and infrastructure provided, but also the complete platform that makes developers’ work more pleasurable.

There are services for stream analytics and schedulers for setting tests at a particular time. In addition to three benefits of IAAS such as reliability, security and scalability, PAAS also saves the huge amount of time to web developers.

The final option – SAAS (Software as a Service) entails in many cases more user-friendly complete solutions that not only programmers with a technical background can understand and deploy. There are different price models for SAAS such as monthly or annual subscription fees.

According to Dave Coplin’s vision the organization should focus on ‘‘their core business and the things that they are uniquely placed to make happen for their customers. […] As a company we are committed to delivering 3 bold elements in our strategy: more personal computing, reinventing productivity and business processes, which will be all powered by an increasingly intelligent cloud.’’

The future of work looks promising as enterprise and individual users are migrating on the cloud. In the very words of my DunavNET colleague, ‘‘thanks to advancements of technology programmers can now focus on their core skill: web development instead of administration and support. The safe maintenance can be handed over to global reliable services and the uplifting challenge and promise is to provide Internet to 4.9 billion people who lack access to it.

On the cloud the business as we know it is constantly Reimagined, while the beneficiaries of those services get on cloud nine with constant innovation.  

Photo: Mashable