Intro

Virtual environment leads to a totally new market with the potential for creation of new products for using various devices designated for it. Widely known glasses are used to present what VR really can do. It also leads to the creation of new apps and new ideas in approach to users and customers. The main goal to achieve in the future is to be innovative, especially in the areas of education, marketing or industrial uses of VR. VR presents the possibility for consumer and enterprise applications to showcase various use cases, from simulation and training to promotion of new products like test driving a new car with a completely realistic feeling, but without actually being in the car.

Top 6 VR Commercial Applications

That is why we are going to present you with the 6 VR Commercial Applications as best practices how you can use VR, or maybe it gives you an idea to make your own VR product.


1. InCell
Represent a VR gaming future. The gaming industry is the most often first to think of when someone mentions virtual reality. In this industry, there is a huge market place. This is an action/racing game with a bit of strategy and science thrown into the mix in a rare and highly unusual micro world of the carefully recreated human cell. This is the right project to start your acquaintance with Cardboard VR or receive new VR impressions. The game is focused on Virtual Reality but you can play just fine without a set (Cardboard or any other).

2. AMD – A whole new concept on education showcased in the video about students and teachers from the local school in Canada who had a VR demonstration day to be able to experience it. Jay Shannon a teacher said that after two seconds of practice he could represent any function that he wanted on the board. Students impressions were amazing. VR gives them more interaction, presents a great visual tool and gives them an opportunity to understand more. Think about students with a smile on their face when they are going to your class, that could be the reason to implement VR in your educational method. If you have any idea, feel free to contact us to make the magic happen.

3. Ikea When you go out shopping for clothes, you go to the store and try them on to see if they fit right? That is a hard thing to do when you’re buying a sofa or a wardrobe! IKEA Place App lets you visualize a new armchair in your living room! The IKEA Virtual Reality Showroom gives you the experience of shopping in VR, also it gives the customers an abundance of information on various products that are in the VR space with them. The users can change colors of walls, products and more, giving them the opportunity of easily visualizing what they would like in their own home.

4. Volvo Reality – Through the Volvo Reality VR app, users can use Google Cardboard and their phone as a VR device. Though this app they can take a virtual reality mountain test drive of the Volvo XC90 on their phone! Using VR you can immerse yourself in the experience of being either in the drivers seat, or you can be a passenger taking a look around, and looking what features of the car you like most! And it is extremely safe, as you are actually experiencing all of this while sitting comfortably at home!  This is just an example of what we can be done in the automobile industry. It is very likely that other car producers are going to do the same and more! Using VR brings the customer much closer to the action and can convert them to a potential buyer easily!

5. The New York Times The storytelling campaign represents a great example in which The New York Times initially delivered Google Cardboard glasses to their subscribers in order to watch a VR movie. This can now also be experienced using Samsung’s Gear VR, and Google’s Daydream View VR. Why is this important and how does it represent marketing in VR? Everyone loves to be immersed into stories and to be connected. Using VR in marketing gives you a unique opportunity if  you want to connect your product with your audience.

6. Industrial VR –  The last but not the least: industrial use of VR – VR is changing the industry with new potential. Especially in architectural engineering and construction. The best quote to describe the VR in industrial use is: “Experience it before making it.” Imagine that you can walk through a building, move things around, or just to take measurements as if they were in the actual space. The benefit of VR means to remove potential issues with a no extra cost. Real-time feedback on complex construction projects saves time and includes more people than it would be physical possible. Another benefit is better communication with the client and a better understanding of their needs from one side, and product on the other side. Using 2D plans or putting someone inside the 3D model can provide great visual help where you’ve got so far and what you did on a project. As a good example, we present VR Lafarge app which created the effect of better understanding how is to be inside the manufacturing process of a factory, because usually only people who work in those venues can thread and explore there. Another fantastic example is Paracosm’s 3D mapping solution which encompasses mobile reality capture, progress monitoring, and visualization to allow construction teams to capture job sites on a daily or weekly basis. Generating BIM models frequently and comparing them to actual onsite work allows teams to keep a close eye on projects, to make sure the work happening is in line with the original design.

We showed some great examples of how VR can be implemented in various fields. It has a lot of influence in education gaming and the car industry and also great use cases in marketing. Video or regular promotion puts you in the position of a viewer, but VR can give you an opportunity to be really involved and to have a real connection with some products. For example, if you want to buy a pair of new shoes, it is going to be great for you to have an option to try them on at least in the virtual world.

If this text gave you inspiration and you would like to create something new, then you should try to make useful VR apps which can help you even if you have zero experience. Create a VR experience for VR platforms such as Gear VR, Oculus Go, Oculus Rift, HTC VIVE, Google Cardboard (iOS, Android) and Web as a Native White Label app. If you wish to collaborate, let us know!