There are many strategies to find clients, yet not everyone is desirable for an IT company. Pareto principle may be applied so as to sift through the clients that should not be contacted any more and to cherish the real rockstar clients, which any industry leader can just imagine.
From our own experience these are at least three outstanding ways to find remarkable clients. In our own definition, remarkable clients are knowledgeable about what they want (at least to some extent) and they are open to change; they pay on time, they are interested in long-term collaboration and they are willing to provide referrals.
Therefore, here are top ways to find clients:
1) Attend industry shows, conferences, events and fairs.
Although events in your industry can be time-consuming as you need to prepare, manage your time and energy level, the benefits of expanding your business network in person are multiple. Not only do you get to test your ideas and prototypes face-to-face, but you also connect with prominent industry people for new partnerships and client work. Yes, online helps us do so much, still the first contact point should be to engage people in person.
2) Go after creating your own brand as you solved problems of many people in a particular niche.
Become a real source of know-how and help, which many people can approach. When we were thinking of the best way to create content on ARVRtech, we realized that the blog which is updated several times a week with useful articles about implementing AR and VR in particular industries will be most useful for our audience.
3) Collect referrals from your previous clients that were over the moon when you helped them.
People tend to believe much more in the opinion of their close friends, family members and relatives so if your business in their micro niches seems relevant and creates value, they are more likely to include you in their next move. Streamline business processes so that you know in as many situations as possible what your next move should be and what you can do about it.
Bearing in mind all this, our management decided to take part in one of the most high-profile conference Augmented and Virtual Reality World (AWE) in Santa Clara, California which will bring thousands of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press. The conference promises a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times.
In the very own words of the organizers, ‘‘AWE (Augmented World Expo) is the world’s largest conference and expo dedicated to AR (augmented reality) and VR (virtual reality).
AR and VR are bringing superpowers to the people and this year we are on a mission to highlight how to use these Superpowers to Change the World. This year’s conference and expo will showcase speakers, startups and organizations who are using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and promote sustainability in the world.’’
What will you learn at AWE that you otherwise could not learn during other projects?
The very size of AWE and the range of opportunities it provides can be overwhelming. Yet, the access to top speakers, leading VR and AR brands, as well as brands across alll industries thinkable which are ready to implement the newest technologies gives you the opportunity to pick and choose and focus on the partners which fit your needs most.
And if the past is the best predictor of future successes, AWE 2016 gives you a good yardstick to compare to. AWE 2016 hosted six speaking tracks dedicated to exploring augmented reality, virtual reality and wearable technology. The audience enjoyed keynotes from ODG, Epson, Intel, Vuforia and DAQRI. Among leading inspirational speakers the audience could hear: Meron Gribetz, CEO & Founder of Meta; Ralph Osterhout, CEO of ODG; Rikard Steiber, SVP of VR at HTC; Zoltan Istvan, Tranhumanist Party Leader; Anouk Wipprecht, Fashion-Tech designer, Curtis Hickman from THE VOID; Jim Marggraff, CEO of Eyefluence; Tom Furness from the Virtual World Society and many more.
What can you expect from ARVRtech at AWE?
Boris Pokrić will talk about ImmersiveM – AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaigns on the morning of June 2.
ImmersiveM has components of Artificial Intelligence (AI) and Machine Learning (ML) so as to structure the campaign on the basis of the input data such as aims, budget, duration, target groups as well as other available data channels (BigData, OpenData and internal historical). The campaign structure includes technology to be used (AR, VR), specific timings, templates to be used and combined, incentive mechanisms and other.
During AWE conference you can visit ARVRtech’s booth, which will be located in Startup Alley, at table S5 and where you can test out technologies and solutions apart from ImmersiveM platform. The floor plan is available here.
In a nutshell, what can you expect from AWE USA 2017 in numbers?
* 8th year in the USA
* 5,000 attendees
* 200 speakers
* 5 speaker tracks
* 200 exhibitors
* over 100,000 sq. ft. expo
Ways to get involved at AWE?
You can be a visitor, audience enthusiast who cheers for the speakers, exhibitor, speaker, press representative, volunteer and many, many more. For an event of such size it becomes so important that people with different profiles get included.
See you at AWE 2017 in Santa Clara!
Image credits: Augmented World Expo