The stages of customer journey in VR are passive awareness, consideration, on boarding, and nurturing. In all of these stages VR can be integrated so as to address users’ needs and solve pain points.
For example, in the awareness stage, VR can enhance your senses and you start connecting with a brand or a particular campaign. During consideration phase, VR gives a trial experience to consumers: they have the ability to try out a product or service, be that during test-drive for a vehicle or traveling around the world.
Likewise, with on boarding in VR the person gets a better understanding of how actually to use a new product or get the maximum out of a service because that consumer is being guided through step-by-step process. Again, thanks to VR the special bond between consumer and the brand is being created.
To conclude, there’s no physical limit to what VR can do – it’s possible to develop truly innovative and extraordinary experiences which would usually be out of reach. Going into space, on a rollercoaster, under the sea or any one of an almost endless list of scenarios can be developed and delivered to customers.