About the Client
PRilika is the leading event for marketing professionals in the Balkans region where the best international PR practices are showcased. Homepage marketing agency presented ARVRtech Virtual Reality gamification solutions in the marketing domain.
The Homepage wanted to expose the audience to immersive and interactive gamification experience utilizing the latest Augmented and Virtual Reality technologies.
The ultimate challenge was the same as for every marketer:
- To excite and capture the attention of wide audience
- To provide memorable experience for different types of visitors (i.e. adrenaline based game, and more calm but still enjoyable game)
- To enable visitors to take part in the fun competition, and win the prize
- To utilize the latest technology in user friendly way so that even novice can enjoy it and get a good hold of it
To share the experience via social media, reach even wider number of people and raise awareness of the latest technology that can be used in marketing campaigns
About Solution - Archery VR Game
Archery VR game revives the experience for users of not only being on a horse, moving and balancing, but also trying to reach targets with a bow and arrow in their hands. The player can practice and perfect archery skills within three rounds trying to reach the highest score, by getting their arrow as closest to the centre of the target they can. Still, because participants are set in VR environment, they experience the game from their own viewpoint.
Competitive spirit is sparked in this game further as the player can choose to play for the prize and compete with others and tracks the current position on the leaderboard. The player with the highest score was announced as the winner, and received branded Google cardboard glasses and a USB stick.