About the Client
GSP Novi Sad is a leading transportation company in region, focused on improvement of its urban, suburban and intercity transportation services, by a number of long-term preferences. Its aim is to achieve a high quality of our services, so the company together with municipal governing body (City of Novi Sad) took part in MobiWallet project in order to investigate new means of ticket distribution and service improvement.
There were several technological challenges and several legal/financial ones in order to make MobiWallet service work.
In terms of engineering and technological challenges, it was important to make MobiWallet compatible on different technologies and to enable interoperable system to work in parallel with the old one. In terms of payment processing, each project partner has to adhere to EU and local legislations. In addition, business model is affected by service charges by mobile operators and payment providers on top of transport operators.
MobiWallet application is the result of joint effort of 15 European project partners from Italy, Great Britain, Spain and Serbia who created a unique platform for a public transportation system that helps citizens have a better quality of transportation experience.
The aim of the MobiWallet EU Project was to demonstrate the mobile payment in public transport utilising the QR code, augmented reality (AR) and optical validation.
The pilot will integrate two means of transport, specifically the busses and rental bikes from the rental bike location as well as the payment system for the two. It will in this way enable the multi-modal transportation.
One of the key value propositions was that this system will create the more sustainable network of public transport as well as efficient route planning for citizens.
- Bus ticket purchase via mobile app supported with different payment channels
- QR code based ticket validation (AR)
- Bus arrival times and map with their locations in a real time (AR)
- A real time information on air pollution (AR)
- Info on bike rental points