As Boris emphasized, he is delighted to speak at AWE because he will present the latest solution that the innovative teams across different verticals and around the world can utilize.
In his words, ‘‘The core Artificial Intelligence (AI) and Machine Learning (ML) components of ImmersiveM help in structuring the campaign based on input data such as aims, budget, duration, target groups as well as other available data channels (BigData, OpenData and internal historical). The campaign structure include technology to be used (AR, VR), specific timings, templates to be used and combined, incentive mechanisms and other.
Once the suggestions of AI system are taken into account, suitable template is chosen, which at the time means among these following options: treasure hunt, AR photo, VR room, VR games, 360 image navigator, 360 video and greeting cards plus custom templates within AR/VR toolbox.’’
In his lecture Boris will share how applications are deployed on multiple platforms (smartphones, VR HMDs, AR HMDs, PCs). Thanks to AI powered advanced analytics and dynamic adaptation recommendations, the campaign progress can be tracked against the specified aims and goals.