MRgenie in the updated version will rely on inputs, pilots, and previous campaigns of our clients. Then the user would be able to feed data related to the project content, context, collected data and principles of artificial intelligence and machine learning. The final output will be that the campaigns can be created across sectors with different templates, and some content can be added or subtracted to it, as we track marketing metrics and get extra engagement with VR and AR.
AR content stems from 2D models, 3D models, text, video, photo/flash button, to web link and share. Also, there are different types of VR content in a 3D environment: photos, audio, video, text, 2D models, and 3D models which are upcoming.
MRgenie is the project in motion which will depend on what our users demand and how technology evolves. Time and team effort will tell what the limit for the world of VR and AR is.
When clients hire us on campaigns for managing their brand or activation of users, we help them choose among all different types of AR and VR content. Of course, many of those content categories are available on MRgenie and clients can test User Experience and how VR and AR feel to them.