One year after Pokemon Go craze it becomes obvious that the market and consumers have just plunged into the world of VR and AR.
Pokemon Go started on a storm, thanks to its strong nostalgia appeal within the group of people who grew up with Nintendo oldies. All of a sudden, on a technology that is available to everyone such as smart phones, people were looking for ways to excel in the game. Augmented Reality was the new layer in the story of old characters that many generations saw in the earlier video games, on merchandise or even food.
Finally, people of all ages around the world depend on their smartphones for communication, logistics, information, shopping, entertainment—just about everything. According to Ericsson report over the next five years, smartphone subscriptions will nearly double to 6.3 billion globally by 2021.