This app was positively received by not only digital marketers, but also experts in the tourism industry. It received one of the most prestigious awards for digital marketing. Just Out Manasija positioned itself as a remarkable tool for event promotion, one that goes beyond open-air festivals that gather mass audiences within one niche. The indirect positive effect for the festival was that the more engaged the visitors were, the more likely it was that the bottom line would increase.
Just Out Manasija’s example showed that in event management, congress industry, or edutainment, AR and VR are especially good channels to pursue on top of a marketing strategy – users are always on their tip-toes with surprise and wonder.
AR and VR are disruptive technologies in any sector we can imagine. Thus, Just Out Manasija’s result leads to a conclusion that these technologies are more than a topic for conversation – they are intuitive platforms for presenting old information that people respond well to and are easily impressed by.