Milena Milicevic: Dear Ritesh, at TFMA we had the opportunity to hear from you how pharma companies transform their customer experience with new apps, techs, social media, as well as AR and VR.
What are in your opinion three major trends in healthcare that you would urge professionals to build their business around?
Ritesh Patel: I think number one is about creating content that can work across all the platforms. If you are creating content, make sure that you are using technology that is able to play on Google Cardboard as well as high-end HTC Vive. Otherwise they will not allow you to charge more money to keep creating content on different platforms.
The second one is about figuring out what is immersive about this. Don’t just make it a video or 3D you really need to think about what that experience looks like.
And the last one is the story: What is the story that you are trying to tell? Really think about that story.