Before deciding on a purchase, customers often want to see various color options and explore other available modifications. Previously, the customization functioned in different ways and we associate it even with artisan products in fashion and fine dining industry that required the high level of craftsmanship.
According to Retail Perceptions, “77% of shoppers want to use augmented reality to see product differences such as a change in color or style.”
Thanks to computer graphics and augmented reality consumers can easily explore their options and make personalized modifications while shopping online. This streamlined process with UX saves time and can also utilize one aspect of the human nature. Regardless of context, both online and in-store customers want to interact with a product to get an understanding of how it works before heading to the checkout. A similar test-drive principle we see with car and software brands when customers may use this option for a limited time. With augmented reality animations it may be shown how even complex products like consumer electronics and appliances function.
Certainly, the next Augmented Reality leap into the future would be that retailers leverage AR through their own branded platforms and this is something ARVRtech can help you with.
To conclude, as more technologies take advantage of this growing trend, augmented reality’s definition may certainly grow to encompass much more than it does now, but by understanding the users’ goals and contexts, developers and designers will ultimately be able to create a successful and effective augmented reality.