Case Study


How Lafarge Mannersdorf cement plant in Mannersdorf,
Austria used VR technology.

VR Application for Lafarge

Lafarge is the leading global construction materials and solutions company serving masons, builders, architects and engineers all over the world. Their operations produce cement, aggregates and ready-mix concrete which are used in building projects ranging from affordable housing and small, local projects to the biggest, most technically and architecturally challenging infrastructure projects. As urbanization increasingly impacts people and the planet, they provide innovative products and building solutions with a clear commitment to social and environmental sustainability.

The main challenge for Lafarge was to adopt the virtual reality technology to demonstrate the current operation in the factory compound, as well as to introduce 3D graphic representation of recently installed calcinator. Also, the client wanted to showcase safety procedures when working at heights, that workers should respect.

Another challenge was to introduce the factory using the latest VR technology that provides immersive experience to visitors at the Lafarge Open Day. Visitors were members of the community, media, clients and partners gathered. During the festive event, friends of Lafarge managed to test the app and in the interactive environment to learn about different segments of cement production.

The VR application provided visalisation of the safety procedures for work at heights, and navigation through factory compound experiencing different parts of cement production process.

In terms of safety, app users could click on personal safety equipment and see all the prerequisite safety tools that each individual worker needs: from gloves, helmet, glasses, suit, harness, to shoes. Then, the work at heights was demonstrated in the form of authentic, 360-degree visualization, while those who see the app content always bear in mind that the safety harness is closely tied.

Another scenario that was important to consider was how raw materials are extracted from quarry. You can view blast video, while different metrics are shown such as the average output, yearly production, bucket size, etc.

When it comes to the content related to Clinker production and cement kiln, it is possible click on the main content section to see the main parts of kiln and calcinator represented by 3D models in virtual environment. The person is able to see different metrics such as: the alternative fuel rate and daily cement production. The real measurements can be shown in VR.

360 degree video was used to display the cement packaging with overlaid basic interactive product info. The inside of the factory is realistically filmed with all the production processes entailed.

The app was created both for Samsung GearVR and HTC Vive, mobile phone and PC platforms respectively, enabling visualisation with different level of details in VR environment and different types of interaction.

The content of Lafarge VR app could be accessed in the format of 360 video, 360 photo, 3D graphics, and different interactive elements.

This VR app demonstrated different scenarios of the technology that can be employed either internally for employee training and as part of HR procedures, and externally to demonstrate to the clients and public in general different aspects of cement production, and use case scenarios. ​