360 house tours are already becoming indispensable in the real estate industry. A 360 virtual reality tour has the unique advantage of placing the user directly inside the property or home they are interested in purchasing. This instant immersion makes the sales process a breeze even if you can’t visit the actual property.
However, 360 viewing is useful for car sales (a 360 degree tour of a car dealership, for example), fashion and retail, as well as a wide range of promotions.
A virtual 360 tour can be created for exploring the comforts of a luxury airline, for virtually stepping inside hotels and restaurants, promoting the importance of national parks and green living, increasing brand awareness for pretty much any type of business, and more.
One of the more recent examples of a marketing 360 VR tour is for Cathaway Pacific. Through a series of 360 scenes, you can find out exactly what it’s like to be a first-class passenger on this innovative airline.