Samsung Galaxy S6/7 which is compatible with Samsung Gear VR headset are the major tools that are needed. There is also a share option throughout social media channels especially Facebook and Twitter, where the scoreboard and current rank can be shared.
Companies have numerous branding opportunities throughout the game. For example, logos and banners can be presented on skiing arena as well as on the flags around and throughout the sky. Another creative opportunity is to show logos on skis, as well as the ski slope itself (even on the snow). If a company wants extra options for AR, they can use the branded photo.
Again, the good news is that the solution can be customized according to requirements of different users and in different industries.